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eMarketing & Surveys

Impexium’s eMarketing App and Survey tool provide two distinct online communication channels that allows associations to engage personally with members, prospect and partners. With the ability to mold and distribute content that creates more personalized experiences, associations can maximize recruitment and renewal campaigns as well as encourage the purchase of services and benefits the associations offers its members.

 

Email delivery from Impexium

For your smaller scale email delivery (transaction-based confirmations for purchases, event registrations, etc.), Impexium leverages the Amazon Simple Email Service (Amazon SES). This is an outbound-only email-sending service built on the reliable and scalable infrastructure Amazon.com developed to serve its own customer base.

 

Marketing Automation and Campaign Management

For larger scale messaging and marketing automation initiatives, Impexium provides the flexibility to integrate with the provider of your choice that best supports your association’s demands for deliverability, metrics and analytics. Our current eMarketing and marketing automation partners include:

  • Higher Logic marketing automation powered by Informz (Professional)
  • Higher Logic marketing automation powered by Real Magnet (Enterprise)
  • HighRoad Solution
  • MailChimp
  • Constant Contact
  • ExactTarget
  • Act-On
  • Hubspot

Don’t see your current eMarketing or marketing automation platform on our list of partners? We recognize customers may have an existing vendor that satisfies their current communication needs with no desire to change what’s working. Introduce us and we’ll be happy to discuss our APIs and webhooks with your provider.

Visit Impexium’s partner page for more information on our eMarketing and marketing automation partners.

 

Surveys

Get the answers you need to make smarter, more informed decisions. Impexium provides a simple to use, yet robust survey tool for creating and publishing surveys to various segments of your community.

  • Track and analyze results or generate reports to quickly take the pulse of a specific audience.
  • Survey data can be stored in Impexium and saved on the individual record or anonymously.
  • Survey logic including advanced branching, conditional questions and AB tests, and more.

Need an excuse to launch a survey? Use Impexium’s Survey app to plan and host better events, annual conferences or webinars.

 

Pre-event planning

  • Get accurate headcount and tailor your event according to preferences and expectations.

Real-time feedback

  • Solicit live feedback during an event to make adjustments in real time, ensuring participant satisfaction.

Post-event satisfaction

  • See attendee thoughts of the menu, speakers, venue and more.

 

Surveys give you more than just answers. Get feedback and new perspectives on events, staff satisfaction, member services and more.

 

Hear from an Impexium Client...

“Like all associations, we end up having to do a little bit of everything, so personally, the goal of using Impexium was to get back to really focusing on the things that are part of our job descriptions.”

College Sports Information Directors of America

Impexium Advantages
  • Communicating to the right people with the right message is the key to member acquisition and retention
  • Create compelling campaigns, increase revenue and maintain engagement with members.
  • Creating, collecting and analyzing data from a potentially limitless number of respondents has become an easy feat with online surveys.

 

 

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