resources

Webinars

Impexium hosts, and has archived, a variety of highly informative webinars to showcase best practices and business insights. Register and join our interactive live webinars or listen, on-demand, to our online webinars.

 

Three Strategies to Future-Proof Your Association

June 16, 2020   1:00 pm eastern

The innovative use of technology, is a requirement, not a differentiator for today’s forward thinking associations.  Join Impexium to discuss how technological breakthroughs in mobile, eMarketing, data analytics and membership management help associations transform their business and serve members more intelligently and profitably. We'll share experiences and best practices designed to:

  • Create unlimited event value...events are no not limited to a specific time or place
  • Be where your members are…today’s members are always on, globally connected
  • Measure and optimize…Analyze and visualize (how are you leveraging your data?)
  • Make it personal (you don’t have a choice)
  • Identify and drive new revenue opportunities

Bring your ideas and experiences and be ready to contribute to one of our engaging discussions on how to future-proof your association...more

 

Content Curation: Your Association's Secret Weapon Against Information Overload 

July 1, 2020   2:00 pm eastern

Your members are likely overwhelmed by the volume and variety of information coming at them. Where traditionally, you’ve shared information gathered from external news sources and your own organization, that’s no longer enough. Members need you to hand-pick accurate, relevant information and add critical context that is uniquely yours to provide – in other words, to curate content.

Join Hilary Marsh (Chief Strategist, Content Company) and Elizabeth Weaver Engel (Chief Strategist, Spark Consulting) for a webinar based on their new whitepaper, Cut Through the Clutter: Content Curation, Associations’ Secret Weapon Against Information Overload, to learn how your association can use sophisticated content curation strategies effectively to move your association from a “nice-to-have” option into becoming a vital partner in your members’ professional success.

We’ll discuss what content curation is and isn’t, share the association content curation maturity model we developed in the process of our research, and provide concrete steps your association can take to curate internal and external information in a way that helps your members achieve their most important goals and solve their most pressing problems.

Register today.

 

Analyze & Visualize--You Can Do Better Than Spreadsheets 

July 28, 2020  1:00 pm eastern

Spreadsheets are easy to create. But under the best of circumstances, they can be time consuming, error prone and don’t account for real-time data.  As your membership management needs continually evolve, you need easy access to the specific information you want, with dynamic and clear visualizations. 

Join us on July 16 at 1:00 pm eastern to see how organizations like yours unlock the hidden in their membership data with Impexium’s personalized and actionable business intelligence.