Impexium hosts, and has archived, a variety of highly informative webinars to showcase best practices and business insights. Register and join our interactive live webinars or listen, on-demand, to our online webinars.
The Impexium Membership Lifecycle Series
The Marketing General Membership Lifecycle is regarded as the association industry’s de-facto blueprint for identify emerging trends and best practices association can use to map and plan recruitment retention and member service initiatives.
Using stages of the MGI Membership Lifecycle as our guide, Impexium’s Membership Lifecycle Series highlights how smarter, simpler membership management technology simplifies and optimizes various member engagement strategies and supports the day-to-day activities of association professions.
Join host Jonathan Sper, former Membership Director at NAIFA and NWRA, as he demonstrates how today’s forward-thinking associations leverage membership management functionality to acquire new members, identify and diversify revenue opportunities and streamline rejoin and retention efforts.
March 4 at 1:00 PM eastern
The Membership Lifecycle: Member Acquisition session will focus on how membership management technology helps create awareness for the association and drives membership initiatives (and increases revenue!). Click here to register.
March 25 at 1 PM eastern
The Membership Lifecycle: Engagement -- Membership Management session will focus on how membership management technology supports data management best practices to capture, analyze and make membership data actionable. Click here to register.
April 8 at 1:00 PM eastern
The Membership Lifecycle: Engagement -- Events, Programs & Non-Dues Revenue session will focus on how membership management technology supports an association’s ability to leverage existing programs or launch targeted member initiatives to diversify and identify new revenue opportunities. Click here to register.
April 29 at 1:00 PM eastern
The Membership Lifecycle: Renewals, Rejoins & Retention session will focus on how smarter, simpler membership management technology can simplify your association’s ability to renew, rejoin and retain members. Click here to register.
We hope you’ll register for each session and encourage everyone to review the MGI Membership Lifecycle prior to attending the series.