Technology may be ever-changing, but one thing that remains constant is its importance, in terms of marketing to and connecting with your association members.
If you’re looking to build membership, provide a superior service and remain a cutting edge organization, these tips will help you succeed.
A clear strategy that can be executed in stages is essential to success. Without coming up with a plan that outlines your goals and objectives you’ll never know where to begin. You’re more likely to make progress with simple goals to complete each week, rather than an overwhelming need to make changes without knowing where to begin.
Know Your Audience
Once you have a clear idea of what you’re trying to achieve, you’ll also need to know your audience, and think about what it is they want from you, rather than the other way around. Think about how you can best help your users find the information they need, and guide them to what they’re looking for.
User Experience & Personalization
The above point ties into user experience. Easy navigation is essential to a good user experience. Ensure that your site is built to meet the needs of those using it, while also being easy to use. Advanced search and simple page layout can both help with these goals.
Personalization takes great user experience a step further. To stay ahead of the curve, think about how you can tailor your site to different customer groups. This will involve data analysis and knowledge of your member base. The resulting personalization might be that banners linking to whitepapers are shown to those who most frequently use your site for this purpose, while banners promoting events might appear to those who regularly attend your events.
With numerous personalization experts on our team, we can help ensure you’re on a platform that supports this cutting edge technology and help you stay ahead of the competition while providing an exceptional member experience.
Be Inviting to Younger Members
Engaging with new younger members and constant member acquisition are essential to the growth and continuation of any association. Ensure your site is welcoming to younger members by making it mobile friendly. Your site should be responsive, easy to use, and appealing to association members who want to access your site whenever they want.
Audits and Updates
Regularly audit and update your site to ensure that you’re properly presenting it in a positive way, clearly promoting the value and benefits associated with your organization. Regular updates will mean there’s always fresh content for your members to access. Scheduled site audits will ensure nothing gets overlooked. Making time for an audit means you’re committed to giving your site the time and attention it needs. Check current content and find out what hasn’t been updated recently, along with what pages are most popular with your association members.
If you don’t have the time or internal resources, or if you simply would prefer a professional team with successful experience helping associations with strategy, Americaneagle.com would be happy to complete a site audit for you!
Americaneagle.com can help with all the above, and more. Our digital marketing and digital strategy teams can help provide the essential foundations you’re looking for to build a better site, while our development and design team can help bring your plans to life.
Simply get in touch with Americaneagle.com and we’ll help guide you!
Written by Rachel Bennett, Marketing Communications Coordinator at Americaneagle.com.