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Technology may be ever-changing, but one thing that remains constant is its importance, in terms of marketing to and connecting with your association members. Follow these proven tips and best practices to build membership, provide a superior service and remain a cutting edge organization.

The 2016 Association Email Marketing Benchmark Report by Informz revealed that the average email open rate for associations is 36%. That’s 64% of your audience that doesn’t even get a chance to engage with your email. If your open rates need a boost this year, follow these quick and simple tips and you can be hitting (and exceeding) benchmarks in 2017.

Graphic, audio and video content are being produced and consumed at an unprecedented rate, as the providers of these media move from the early adopter state to the mainstream. Video content, as the richest of all media, is especially well positioned to take a more dominant role in an association's content marketing strategy, with several converging trends pushing it forward.

In today's Valentine's Day themed post, we explore how to rekindle that love affair between your association and your members. Chocolate and flowers may work for some, but leveraging marketing automation best practices to drive engagement is the key to your member's heart.

What do you do if your parents move out and leave you to manage the house or your most valuable employee leaves the organization? You better hope your notes or set of standard operating procedures (SOPs) are current. 

Feeling disconnected from your members? You keep pushing out educational programs, events, materials, etc., but there’s a sense that you’re missing opportunities. Resolve in 2017 to see more through the eyes of your customers, members, and/or constituents. And I’m talking about digitally. Shadow them. Ask questions. Take small steps...

What makes Impexium better than other AMS systems, even though we might be considered a smaller company by some industry standards? Check out our latest infographic to find out.

Don’t leave Detroit without first visiting the Guardian Building , a popular attraction amongst countless locals and visitors. To many, it's known as Detroit's Cathedral of Finance. Why? From the outside and inside, the building resembles a cathedral. The inside has many unique themes to it, such as Aztec designs and columns made of Travertine marble that originated from Italy.

To truly appreciate the history of Detroit''s auto industry, visit the Ford Rouge Factory Tour. Put yourself at the center of sheer manufacturing might. Beyond the awe-inspiring sweep, scale and action f the real-life factory floor where the new military grade aluminum-allow body Ford F-150 is made, get set for some eye-opening encounters with the technology of tomorrow - today.

Did you know Detroit is the only city in the U.S.. where you can look south to Canada? And the best way to see Canada, while also taking in some of Detroit's best sites, is the Ambassador Bridge. The bridge is definitely a sight you have to check off yourASAE Annual Meeting and Exposition bucket list.