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The ABCs of GDPR
May 8, 2018
The ABCs of GDPR

There is no shortage of blogs, podcasts, articles or opinions about the GDPR and how it is likely to be interpreted when it comes into effect in 2018. In Part 2 of Impexium’s GDPR blog series, we try to define some of the key verbiage commonly used in GDPR discussions.

By Impexium's GDPR Team

What You Need to Know About General Data Protection Regulation
January 22, 2018
What You Need to Know About General Data Protection Regulation

On April 27, 2016 the EU passed the world’s strongest and most far-reaching law aimed at strengthening citizens’ fundamental rights in the digital age.  Here is Part 1 in the Impexium GDPR blog series.

By Impexium's GDPR Team

Association Executives Share Their Technology Expectations for 2018
January 12, 2018
Association Executives Share Their Technology Expectations for 2018

What the association executives in attendance were looking for from their technology (with a focus on their association management solution) to support their 2018 goals could be summarized with the statement:

System efficiency improves productivity and predictability.

By Patrick Dorsey, EVP, Marketing at Impexium

Defining 2018's Personal and Membership Success in Just Three Words
January 8, 2018
Defining 2018's Personal and Membership Success in Just Three Words

We all have high hopes for a successful 2018. But why set New Year's Resolutions (which, historically, have a track record of never being achieved) when you can pick three words to serve as your guide for 2018's success on both a personal and professional level. That's right...just three words.

By Patrick Dorsey, EVP, Marketing at Impexium

What Do You Mean When You Say Integration?
May 9, 2017
What Do You Mean When You Say Integration?

Integration. It’s a word we hear a lot when discussing association websites, but, depending on where you are on the technical know-how spectrum, the term could mean something different to you than the next person. The truth is, the term doesn’t have just one meaning. There are many.

To help clear the confusion, this latest posting on the Impexium blog by Vanguard  Technology provides a quick breakdown of the six most common types of integrations with a brief description and example of each.

By Chris Bonney, VP of Client Experience, Vanguard Technology

Technology Tips for Associations
April 11, 2017
Technology Tips for Associations

Technology may be ever-changing, but one thing that remains constant is its importance, in terms of marketing to and connecting with your association members. Follow these proven tips and best practices to build membership, provide a superior service and remain a cutting edge organization.

By Rachel Bennett, Marketing Communications Coordinator at Americaneagle.com.

How to Increase Your Email Open Rates in 2017
February 21, 2017
How to Increase Your Email Open Rates in 2017

The 2016 Association Email Marketing Benchmark Report by Informz revealed that the average email open rate for associations is 36%. That’s 64% of your audience that doesn’t even get a chance to engage with your email. If your open rates need a boost this year, follow these quick and simple tips and you can be hitting (and exceeding) benchmarks in 2017.

By Alex Mastrianni, Marketing Manager at Informz

Is 2017 the Year to Adopt a Video-First Content Strategy?
February 16, 2017
Is 2017 the Year to Adopt a Video-First Content Strategy?

Graphic, audio and video content are being produced and consumed at an unprecedented rate, as the providers of these media move from the early adopter state to the mainstream. Video content, as the richest of all media, is especially well positioned to take a more dominant role in an association's content marketing strategy, with several converging trends pushing it forward.

By Paul Gannon, CEO and Founder, Thoughtcast Media

Make Your Members Fall in Love With You All Over Again Through Marketing Automation
February 14, 2017
Make Your Members Fall in Love With You All Over Again Through Marketing Automation

In today's Valentine's Day themed post, we explore how to rekindle that love affair between your association and your members. Chocolate and flowers may work for some, but leveraging marketing automation best practices to drive engagement is the key to your member's heart.

By Jim Katz, Executive VP of Sales, Real Magnet

New Year's Resolution: Update Your SOPs
January 31, 2017
New Year's Resolution: Update Your SOPs

What do you do if your parents move out and leave you to manage the house or your most valuable employee leaves the organization? You better hope your notes or set of standard operating procedures (SOPs) are current. 

By Justin Burniske, Senior IT Manager at fusionSpan

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