Blog

On April 27, 2016 the EU passed the world’s strongest and most far-reaching law aimed at strengthening citizens’ fundamental rights in the digital age.  Here is Part 1 in the Impexium GDPR blog series.

What the association executives in attendance were looking for from their technology (with a focus on their association management solution) to support their 2018 goals could be summarized with the statement:

System efficiency improves productivity and predictability.

We all have high hopes for a successful 2018. But why set New Year's Resolutions (which, historically, have a track record of never being achieved) when you can pick three words to serve as your guide for 2018's success on both a personal and professional level. That's right...just three words.

Integration. It’s a word we hear a lot when discussing association websites, but, depending on where you are on the technical know-how spectrum, the term could mean something different to you than the next person. The truth is, the term doesn’t have just one meaning. There are many.

To help clear the confusion, this latest posting on the Impexium blog by Vanguard  Technology provides a quick breakdown of the six most common types of integrations with a brief description and example of each.

Technology may be ever-changing, but one thing that remains constant is its importance, in terms of marketing to and connecting with your association members. Follow these proven tips and best practices to build membership, provide a superior service and remain a cutting edge organization.

The 2016 Association Email Marketing Benchmark Report by Informz revealed that the average email open rate for associations is 36%. That’s 64% of your audience that doesn’t even get a chance to engage with your email. If your open rates need a boost this year, follow these quick and simple tips and you can be hitting (and exceeding) benchmarks in 2017.

Graphic, audio and video content are being produced and consumed at an unprecedented rate, as the providers of these media move from the early adopter state to the mainstream. Video content, as the richest of all media, is especially well positioned to take a more dominant role in an association's content marketing strategy, with several converging trends pushing it forward.

In today's Valentine's Day themed post, we explore how to rekindle that love affair between your association and your members. Chocolate and flowers may work for some, but leveraging marketing automation best practices to drive engagement is the key to your member's heart.

What do you do if your parents move out and leave you to manage the house or your most valuable employee leaves the organization? You better hope your notes or set of standard operating procedures (SOPs) are current. 

Feeling disconnected from your members? You keep pushing out educational programs, events, materials, etc., but there’s a sense that you’re missing opportunities. Resolve in 2017 to see more through the eyes of your customers, members, and/or constituents. And I’m talking about digitally. Shadow them. Ask questions. Take small steps...