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Analytics are having an impact on member and customer relations in ways we could never have imagined just a few years ago. From streamlined access to membership records to predictive modeling, most organizations stand to benefit from the deluge of new information in one way or another.

In marketing, lead scoring is useful to determine the potential value of a client. At its core, lead scoring helps marketers find out which clients are truly interested in making a purchase and which ones are just considering their options. Many of these metrics can be used - with very little adaptation or modification - in the niche of membership management, too.

While there are more options for association management software (AMS) than ever before, the sheer number of choices can be intimidating. How do you know what features to look for? How do you know what your members want? More importantly, how do you know that your AMS will still be relevant in the coming weeks, months and years?

Novice membership managers tend to gauge success by looking at overall member participation levels. While this does provide some insight, it's rarely the best method. Instead, it's much more helpful to measure the actual engagement of your membership base. Having an AMS that allows you to capture and report on these metrics is invaluable, so choose an AMS that includes this functionality.

The most successful association management solutions (AMS) leaders use different benchmarks and scores to determine the potential value of every new member that comes their way. Known as member scoring, this process has since become a staple of nearly every association that wants to improve member engagement.

How a dedicated AMS (association management solution) can help drive membership engagement / analytics, service customization, and collaboration.

By leveraging thought leadership, you can increase the reputation of your membership association and enrich the lives of members, thus attracting new members, retaining existing ones and bolstering member engagement.

For decades, artificial intelligence has captured the imagination of top tech minds, and it disrupted traditional methods of doing things across industries. Recently, AI made its debut in the field of association management and is helping member organizations create more personalized experiences.

19 questions in 1 minute is our blog series in which we interview Impexium staff members. This week's guest is Matthew Myers, Technical Support Engineer, API’s and Integrations.

AI (artificial intelligence) assists virtually every industry from manufacturing to automotive to associations. Meet your membership initiatives in a meaningful manner by incorporating AI into your association.