Blog

19 questions in 1 minute is our blog series in which we interview Impexium staff members. This week's guest is Daniella Canada, Senior Project Manager.

19 questions in 1 minute is our blog series in which we interview Impexium staff members. This week's guest is Erin Trost, Senior Business Analyst.

Analytics are having an impact on member and customer relations in ways we could never have imagined just a few years ago. From streamlined access to membership records to predictive modeling, most organizations stand to benefit from the deluge of new information in one way or another.

In marketing, lead scoring is useful to determine the potential value of a client. At its core, lead scoring helps marketers find out which clients are truly interested in making a purchase and which ones are just considering their options. Many of these metrics can be used - with very little adaptation or modification - in the niche of membership management, too.

While there are more options for association management software (AMS) than ever before, the sheer number of choices can be intimidating. How do you know what features to look for? How do you know what your members want? More importantly, how do you know that your AMS will still be relevant in the coming weeks, months and years?

Novice membership managers tend to gauge success by looking at overall member participation levels. While this does provide some insight, it's rarely the best method. Instead, it's much more helpful to measure the actual engagement of your membership base. Having an AMS that allows you to capture and report on these metrics is invaluable, so choose an AMS that includes this functionality.