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Informz and Impexium Announce New Integration and Introduce Informz for Impexium

Informz Inc., a leading provider of digital marketing solutions for the association and nonprofit markets, announces integration with Impexium

December 14, 2015 (Saratoga Springs, NY) — Informz, Inc., a leading provider of digital marketing solutions for the association and nonprofit markets, announced today that Impexium's association management software (AMS) will now integrate with the Informz email marketing and marketing automation platform. The integration will be completed in two phases, with phase one available now and phase two rolling out in the first quarter of 2016.

Informz offers an email marketing and marketing automation platform that enables associations and nonprofits to improve engagement and manage online communications all from one interface. Features of the Informz platform include a drag-and-drop email designer, a virtual whiteboard for building automated, multi-step email campaigns, engagement scoring, and more. The Informz platform easily integrates with data sources such as Impexium, enabling organizations to eliminate manual processes and improve efficiencies while increasing the ability to target and personalize email messages.

Relying on the insight gathered from more than 2,000 implementations, Impexium is committed to delivering smarter, simpler membership management. Designed for organizations seeking a new kind of AMS, Impexium includes real-time insights and interactive analytics to help understand the "why" and not just the "what." The platform's reports, queries and "Analyze & Visualize" analytic capabilities help unlock the value hidden in an organization's membership data. As a result, membership and marketing executives have greater access to the data and analytic insights needed to interact seamlessly with members and maximize the return on their email marketing initiatives.

"We are excited to welcome Impexium as an integrated partner," said Joe Tyler, CEO of Informz. "The integration will allow Informz and Impexium clients to streamline processes, improve efficiency, and create highly personalized marketing campaigns."

The integration between Informz and Impexium empowers users to:

  • Easily build target groups with the seamless integration to Distribution Lists in Impexium.
  • Personalize mailings using Impexium data fields.
  • Update data in real time, with all queries being reusable.
  • View email activity history and preferences within individual profiles.

"Impexium believes AMS technology should no longer simply be a productivity tool to perform tasks faster and cheaper, but should transform the way an association conducts business," stated Barry Malek, CEO of Impexium. "Informz for Impexium not only gives associations the email marketing and marketing automation tools to build and strengthen relationships with members and prospects, but enhances their ability to drive outcomes that address major organizational goals—today and in the future."

Associations utilizing this integration will be empowered to take their email marketing and communications to the next level. For more information, visit www.informz.com.

About Informz
Informz is a leading provider of digital marketing solutions to the association and nonprofit industries. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their members and constituents, and receive valuable feedback to refine future action. The Informz portfolio of solutions includes email marketing, marketing automation and consulting services.

About Impexium
Smarter, Simpler Membership Management: Impexium's 100% web-based AMS supports the full range of association business, administrative and membership activities. We combine enterprise-level functionality with the benefits of a true software-as-a-service model to deliver a mobile-first, fully responsive design, analytics driven platform to trade associations, professional societies and non-profits of all sizes. Change your mind about what is possible. Schedule a demo today.